Trace Partners African Music Stars  to Champion Conservation





 “Music for Wildlife”, a first-of-its-kind concert series blending African music and wildlife conservation, has officially launched across Trace Global Network’s TV channels and streaming platforms.


 The innovative initiative unites over 150 leading African musicians in a powerful call to protect the continent’s rich biodiversity and natural heritage.


This is contained in a statement signed by Mr Festus Iyorah, Nigeria Representative, Wild Africa, and made available to newsmen on Thursday in Lagos.


Newsmen reports that the series is produced by Wild Africa, a conservation NGO, in collaboration with OAS1SONE, a pioneering platform for music and immersive storytelling.


 Iyorah said that the cooncert is supported by the International Fund for Animal Welfare (IFAW), a global nonprofit dedicated to helping animals and people thrive together.


He described “Music for Wildlife” as a bold and timely effort to raise awareness on the urgent threats facing Africa’s wildlife—including habitat loss, poaching, illegal trade, and climate change.


“Africa is home to a quarter of the world’s biodiversity, yet wildlife populations have declined by 76 per cent in the last 50 years,” Iyorah noted.


Referencing the WWF 2024 Living Planet Index, Iyorah said:


“Through culture and music, we aim to inspire action and reconnect people with nature.”


He said that each 24-minute episode of the series would blend vibrant performances with compelling wildlife visuals, starting weekly broadcasts from July 2025.


He listed featured artists  to include CKay, Focalistic, Musa Keys, Kamo Mphela, Vinka, Feli Nandi, Shekhinah, Azawi, Joyous Celebration, and Zakes Bantwini.


Iyorah quoted Trace Group Co-founder and Executive Chairman, Olivier Laouchez as saying:


“We Nigerians love our music and culture, but where is the love for our wildlife?” asked Nigerian star CKay. “Let’s give our wildlife some space and some love.


“African artists are powerful voices. Trace is proud to open its global network to Music for Wildlife, a series that reflects our commitment to purpose-driven content.”


Peter Knights OBE, CEO of Wild Africa, emphasized the role of youth and pop culture in conservation:


“Trace speaks to the youth—the future of Africa. Their passion will be vital in conserving our wildlife and the ecosystems that sustain human life.”


"Artists are volunteering their talent from cities like Cape Town, Lagos, Harare, and Windhoek, using music to advocate against threats facing wildlife and promote the benefits of conservation, including tourism and job creation."


Focalistic, Amapiano pioneer and award-winning artist, added:


“Wildlife and national parks create jobs and attract global tourists. Let’s use music and art to protect what’s ours.”


Jandre Louw, Founder and CEO of OAS1SONE, hailed the global impact:


“This partnership amplifies African voices for conservation while elevating African music to millions worldwide.”


Azzedine Downes, President and CEO of IFAW, concluded:


“Art and music help us celebrate biodiversity and highlight its vulnerability. This project aligns perfectly with our vision of a world where animals and people thrive together.”